![]() That’s what I was going for in the conclusion to “ Why You Should Set Big Goals (Even If You Might Not Hit Them)” - the post is about the benefits of thinking big, and why Help Scout tends to aim for goals higher than what we think we’re capable of accomplishing. How can you apply what you’ve just said not only to your work, but to your existence as a human on this planet? Getting personal is another good trick for writing conclusions that make an impact. The lesson applies to anyone who’s ever had to let someone go, not only remote teams. Nick’s conclusion works because it takes the advice he gives throughout the post and applies it on a wider scale, at a more human level. Why should anyone care? Because if you take the advice Nick gives in this post, that person will have a better (at least, less horrible) experience, and ideally go on to succeed somewhere where they’ll be a better fit, and you can be a part of that. Why is this important? Because there’s another human being involved in this situation, and they’re having a much worse day than the person doing the firing. This conclusion tells the reader what they’re supposed to take away from the post. Regardless of length and format, it’s common to get to “the end of the middle” of whatever you’re writing and not know where to go from there. A great conclusion answers the ‘so what?’ question No wonder so many folks find conclusions impossible. Make sure you signal this is the end, but don’t use the word “conclusion,” but do leave your reader with an interesting final impression … Yet further conventional wisdom about how to approach conclusions can be vague and conflicting: Restate your main points, but don’t repeat yourself, but do make sure you summarize the entire piece, but definitely don’t introduce any new ideas. The advice breaks down, however, as soon as anyone wishes to communicate a moderately complex idea to anyone other than the person reading your paper. It’s not terrible advice for a beginning writer - while the five paragraph paper has its faults, it’s a useful mechanism for learning to think critically and structure straightforward arguments. Tell ’em what you’re gonna tell ’em, tell ’em, and then tell ’em what you told ’em.
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